Shifting Paradigms Promotional Design by: Kaitie Trout

I wanted to start an ongoing column called "Local Love" to promote local businesses, non-profits, products and events near and dear to me. This past Friday, Pennsylvania College of Art & Design's annual Senior Show & Celebration took place and it was a hit. The event showcased an assortment of projects in the food & beverage industry that — of course captured my interest! Being a PCA&D graduate, myself, I couldn't think of a more appropriate feature to start with.

Check out the Featured Artists & Projects Below:

Katie Smith - The Glass Barrel

"Remarkable wine" and "extraordinary memories" is what The Glass Barrel wine bar promises in it's warm, inviting presence. Katie Smith, creator of the concept, says she was inspired by her father who is a bartender and her love of wine when thinking up the idea. Adding another sense of artistry, she constructed the wineglass-shaped bottle rack and hanging glass holder that hung alongside her project. Much like a glass of fine wine, this piece is swirl & sniff worthy!

Ashley Hill - The Simple Cup

Simply put, The Simple Cup is an emerging nonprofit mobile cart that sells coffee, teas, honey and handmade products from Lancaster. Ashley Hill, the ambitious entrepreneurial spirit behind the concept is turning her senior thesis into a functioning operation, starting with its launch at the Senior Show. Partnering with local coffee roasters and other businesses, she plans on using the proceeds to to benefit charities such as the Fields of Hope organization. Selflessness, local pride and a love for coffee build a solid foundation for The Simple Cup.

Visit The Simple Cup's website here to learn more:

Courtney Lynn - Comedy and Java

Another coffee-inspired endeavor, Comedy and Java is a zany, Broadway-based coffeehouse/gift shop concept. This shop would be the perfect stop for any cast or audience member, before or after a show. Based around a one for one business model, this shop would donate a portion of their profits to Broadway Cares/Equity Fights AIDS. The clever and colorful cup-shaped logo is adorned across coffee bags, mugs and other merchandise, giving this piece an authentic and cohesive-looking brand. Courtney Lynn, the mind behind Comedy and Java says she would love to turn this into a real shop one day.

Brittney Hippensteel - Ruff Origins

I was delighted to see dog treats abound at Brittney Hippensteel's display for Ruff Origins, a handmade dog treat company, based around locally sourced, healthy ingredients. With so many mystery ingredients in conglomerate-made dog treats, it is a refreshing change to see a short and sweet list. The brand's packaging appropriately reflects an artisan look and feel. Smelling the buttery, cheesy aroma of the local cheesy treats, I had to resist the urge to eat one, myself! My dog absolutely loved them along with the Pumpkin Puppy Biscuits (try saying that 3 times, fast).

Kaitie Trout - Strange Times Beer

The edgy craft beer themed company, Strange Times, sells handmade merchandise for beer lovers everywhere. With craft beer having such a passionate fan-base and cultural following, it's no surprise Kaitie Trout's own love of beer influenced her to create the project. I definitely bought a few letterpress coasters to add to my collection! The hand-brushed letters of the logo and various phrases laid across t-shirts, coasters and posters are an artistic nod to the hand-crafting skills it takes to brew a special beer. PCA&D is just the beginning for Kaitie, as she plans on pursuing an MFA in Design at the School of Visual Arts to continue her education and enrich her cultural awareness.

Not too long ago, I was in the same position as these students. I know how much hard work and dedication is involved in preparing for this single event. Naturally, I wanted to support the next generation of seniors... And they certainly pulled it off this year! 

Congratulations to the class of 2014!